Staging to Sell vs. Decorating: Understanding the Difference.  I want you to think about a time you saw someone wearing an eye-catching outfit.  You thought it looked fabulous on them but couldn’t image yourself wearing it.  That is, in some sense, the difference.

When preparing your home for sale, there’s often a debate between staging and decorating. Both involve enhancing the appearance of your home, but they serve different purposes. Let’s look at the differences between staging and decorating.

Staging: Making Your Home Irresistible to Buyers

Staging is all about presenting your home in its best possible light to appeal to potential buyers. The goal is to create a neutral, inviting space that allows buyers to envision themselves living there. Here’s how staging differs from decorating:

1. Neutralizing Personal Style:

   While decorating reflects your personal taste and style, staging aims to appeal to a broad range of buyers. This often involves depersonalizing the space by removing family photos, quirky decor, and personalized items. Neutral colors and minimalist decor are typically preferred to create a blank canvas for buyers to image themselves in your home.

2. Highlighting Key Features:

   Staging focuses on showcasing the key features of your home, such as architectural details, spaciousness, and natural light. Furniture placement, lighting, and accessories are strategically chosen to highlight these features.  You also want to create a sense of flow throughout the space. The goal is to make your home feel inviting and spacious, encouraging buyers to explore further.

3. Creating Emotional Connections:

   Effective staging goes beyond aesthetics to evoke an emotional response from buyers. This might involve setting the scene for a cozy family dinner or creating a tranquil retreat in the master bedroom. By tapping into buyers’ emotions, staging can help them envision the lifestyle they could enjoy in your home.

4. Maximizing Space:

   Staging often involves decluttering and rearranging furniture to maximize the perceived space. Bulky furniture pieces may be removed or replaced with smaller alternatives to make rooms feel more spacious and open. This not only improves the overall appearance of your home but also enhances its perceived value in the eyes of buyers.  Reducing the number of items in your cabinets and closets helps to give the appearance that there is plenty of room for storage.  This is important in Florida since storage space tends to come at a premium. 

Decorating: Personalizing Your Living Space

Decorating is about infusing your home with your unique personality and style. Unlike staging, which aims to appeal to a broad audience, decorating is all about creating a space that reflects your individual tastes. Here’s how decorating differs from staging:

1. Personal Expression:

   Decorating allows you to express yourself creatively and surround yourself with the things you love. Whether it’s bold colors, eclectic artwork, or vintage furniture, decorating is about making your home uniquely yours. While this personalization can be a selling point for some buyers, it may not appeal to everyone’s tastes.

2. Functionality:

   While staging focuses on creating a visual impact, decorating also considers the practical aspects of living in the space. This includes choosing furniture and decor that not only look good but also serve a functional purpose.

3. Long-Term Investment:

   When decorating your home, you’re likely to invest in pieces that you’ll enjoy for years to come. Whether it’s a statement sofa, an heirloom rug, or custom window treatments, decorating involves selecting high-quality items that reflect your lifestyle. While staging is temporary and aimed at selling your home, decorating is an investment in your long-term enjoyment and comfort.

Finding the Balance

So, staging to sell vs. decorating, can you do both?  While staging and decorating serve different purposes, there’s no reason why you can’t incorporate elements of both when preparing your home for sale. By striking the right balance between neutral staging and personalized decorating, you can create a space that appeals to a wide range of buyers while still reflecting your individual style.

Ultimately, the key is to present your home in a way that highlights its best features and allows potential buyers to envision themselves living there. Can they see themselves wearing that cool eye-catching outfit?  The goal is to make a lasting impression that leads to a successful sale.  Remember that you are trying to sell your home not necessarily show off your decorator skills.

Want some personal advice on setting up your home for a more successful sale, contact me!

Who doesn’t like before and after photos? Click here to see some.

What are the best improvements to make to your house before you sell? In the current market – high home prices, high interest rates and high inflation – you need to make your home as appealing as possible to buyers. On the other hand, you don’t want to spend money on items that will not give a good return on your investment.

Low-Cost Improvements

Let’s first talk about the low-cost improvements. While you may not think of this as an improvement, cleaning and decluttering are of high importance. You want your home to look as large as possible. You also want potential buyers to be able to picture themselves in your home. This is hard to do when the counters and closet are filled with your personal items.

New interior paint:

You may have painted your home in colors that appear to you. Even if your home is currently painted in neutral colors, it may have seen some wear and tear over the years. Take a good look at the high traffic rooms. Also inspect your door frames and baseboards. A fresh coat of paint on your white trim will really make your home feel fresh. Not sure what color to paint – consult your realtor.

Lighting:

New lighting fixtures in the kitchen, baths and main living space can give your whole home an updated feel. Replacing your bulbs with LED “daylight” bulbs not only makes for great photos and showings, but it also allows you to advertise the low-cost lighting.

Mirrors:

Mirrors are growing in popularity. Trending mirrors in the entry and other rooms can bring in more light and make rooms appear larger. A good realtor can help you on where to place them.

Bathrooms:

New lighting and mirrors can really give these areas a fresh face. Fresh chaulk in the shower and tubs can also keep them from feeling old. You can consider painting your tile to update it. Spa tubs are no longer a highly desired item.

Flooring:

If your flooring is old and you can’t afford to update it, then give it a really good cleaning. If you have wood flooring, cover scratches and give it a good polish.

Exterior Updates:

The exterior is the first thing buyers see. Paint your front door. At the moment, black doors are very popular. Pressure wash your driveway, sidewalk and home. This will give you a lot of bang for your buck. Trim back any overgrown shrubs and put down a fresh layer of mulch.

Willing to Invest a Little More – These are statics from 2024 Cost vs. Value Report

Garage Door Replacement – you may recoup 193.9% of what you spend

Entry Door Replacement (Steel) – 188.1% return

Siding Replacement (vinyl) – about a 80.2% return

Siding Replacement (cement fiber board) – 88.4% return

Minor kitchen remodel – 96.1% return – The nontangible is that a lot of buyers will not even consider a home with a dated kitchen.  There are great local companies who can help you give your kitchen a facelift without breaking the bank.

Window Replacement (vinyl) – 67.1% return. However, in Florida this can have great appeal because it can significantly lower homeowner’s insurance cost.

Wood Deck Addition – 82.9%

Bath remodel – 45.1% return. Again, this is very appealing to a lot of buyers.

Roof Replacement (Asphalt Shingles) – 56.9% return. Even more important than window replacement, this has become a very important issue for home buyers in Florida. It may be required for a new owner in order for them to get insurance.

Concerned about how you pay for all these updates – contact me and let me tell you about a program exclusive to Coldwell Banker. Updates can be made and not paid for until your home is sold. No hidden fees or upcharges. Ask me about Realvitilize.

What are the best improvements to make to your house before you sell? It depends on what your home needs. I would be happy to give you a no obligation recommendation for your home.

Zillow publishes an estimated value for homes.  Can you believe the Zillow estimate?  I say no.  Let me tell you why.

What Zillow Does Do

Zillow’s estimate is based on an algorithm.  It compares your home to similar homes in the area.  Zillow looks at items such as square footage, number of bedrooms, and number of bathrooms.  It looks for homes that have recently sold.  Sounds like it would give you a reasonable value and occasionally it does.

What Zillow Doesn’t Do

Zillow does not take into account that the updates that may or may not have been done.  2 identical homes located next to each other are not valued the same when one home has spent $100,000 updating the kitchen and baths while the other has simply maintained. There is no way for Zillow to know about the updates. The house with a screened in pool is worth more than one without.  I think most people would agree that a 3-car garage is worth more than a 2-car garage.  One of my favorite things that I have seen Zillow do when calculating a home value is comparing a home located on the bay to the similar house across the street that is not on the water.  Zillow does not take into account that even though a home recently sold – it was on the market for 2 years.  Another thing that is hard for Zillow to do is to consider how the current real estate market is in your area.  Are homes selling quickly, is there a lot of inventory, are there a lot of buyers looking?

Where Can You Get a Good Estimated Value of Your Home

Many websites (mine included) offer a value calculator.  These are no better than the Zillow estimate.  You could take a look at the most recent “Market Value” of your home in the county appraiser’s website.  This value is a ballpark and is typically lower than what your home would actually sell for.  The most accurate value will come from hiring an appraiser.  Of course this will cost you money.  The next best value will come from asking a real estate agent to perform a competitive market analysis (CMA).  A good real estate agent will do something similar to what an appraiser will do.  A lot of work goes into a CMA – I wrote a whole article on this.

So, can you believe a Zillow estimate?  Again, I say no.  However, if you’re going to look at it, scroll down to where Zillow shows “Comparable Homes” and at least look at which homes it thinks are comparable to yours.  If you would like a true estimate of your home’s value, Call Me!  850-974-0869